Original SMS Bible Service Goes Global, Offers Ads
Aliso Viejo, CA - Text messaging pioneer and CEO of SMS Media Group, Sheri Wells, founded her company in 2002 with the launch of the first SMS Bible service called Mfaith. Now her company has become a mobile solution provider for some of the largest media companies in the world, and her flagship product that subscribers count on receiving everyday has gone global.
Recognized as one of the leading SMS messaging experts in the world, Wells has launched text messaging campaigns and applications in over 200 countries for media brands and leading companies including Reuters, Nielsen and Voice of America.
"When I started mfaith, there was no web-based SMS management system here in America, so I built my own," says Wells. "Text messages were sent differently back in 2002 and there were no rules or regulations," states Wells.
Wells selects the verse each morning to be sent to her subscribers, and if she gets too busy and happens to miss a day, she hears about it from her loyal audience. "Thank you for the inspirational messages" says a T-mobile subscriber... "mfaith gets me through the day, thanks," says a Verizon subscriber... are just some of the thousands of comments she receives for the service. "I enjoy providing the service and I appreciate the fact that people really like it," says Wells.
Mfaith leverages SMS Media Group's web-based text messaging platform, SMSdelivery and SMS Ad Manager, now the core of Wells' service offerings for businesses that wish to launch text-messaging applications. By leveraging her platform, she's able to manage subscribers and broadcast automatically. "All I have to do is select the verse I plan to send and hit a button!" remarks Wells.
The mfaith service is free to subscribers other than their standard text messaging rates. People of faith can sign up by going to mfaith.com or by texting "mfaith" to 53203. Her business model for the service is ad-supported, and she leverages her platform's SMS Ad Manager to set up text-based ad campaigns to monetize the daily messages. "The Christian market and mobile channel together create a powerful marketing opportunity for brands," says Wells. The channel offers tremendous buying power from consumers interested in everything from computers to personal products to vacations and investments.
Mfaith is now available through 700 carriers in 200 carriers. Subscribers outside of the U.S. can text "mfaith" to 447950081488 to sign up for the service.
