SMS Media Group Names Sheri Wells New CEO
Aliso Viejo, CA - SMS Media Group (SMSMG) this week named Sheri Wells, a digital direct marketing expert, as its new Chief Executive Officer.
Wells, co-founder of SMS Media Group, has worked in digital direct marketing since 1997. She is highly regarded in the industry for her broad knowledge of SMS and marketing communications as well as her keen vision.
Wells has led SMSMG's operations and application development efforts for the past seven years and will continue to head its new mobile messaging and advertising services.
"I'm fortunate to be working with some of the best engineers in the mobile messaging industry, and I'm looking forward to leading our company into our next phase of growth," said Wells.
Wells began her career as a research analyst, researching online services to provide strategic information to businesses. She was one of the first web developers in the country to design websites as early as 1993. Very early on, she was chosen to participate with UUnet Technology's secure servers as one of the first developers to take credit card orders over the Internet using SSL. From 1997 to 2002, Wells headed an interactive couponing company with over 3 million opt-in subscribers receiving special offers from clients that included Walmart, Papa John's, and PetSmart.
As one of the brightest stars in the SMS industry, Wells brings a spirit of innovation as well as over twenty years business and technology experience to her new role as CEO.
